‘Use digital tools to attain success in agriculture’


“Agriculture is a complex profession. Every stage involved difficulties and challenges. Risks are a part of agricultural activity as well as agribusiness,” said Ramesh Mittal, director, National Institute of Agriculture Marketing, Jaipur.

He was speaking after inaugurating the two-day National Training Programme on Digital Marketing for Agribusiness organised by the Justice K. S. Hegde Institute of Management and the National Institute of Agricultural Marketing (NIAM) at Nitte in Udupi district on Tuesday.

Dr. Mittal said despite obstacles, agriculture and agribusiness had to survive and progress. Agricultural activity was seasonal in character and uncertainty was packed in this sector. In the present-day modern high-tech world, digital tools were available to the people. People with expertise in these tools and their applications in agriculture marketing could go a long way in making agribusiness sustainable, he said.

Stating that NIAM has a goal to double the income of farmers as early as possible, Dr. Mittal said digital tools would be applied to achieve this. The NIAM was into research, consultancy and training. It had trained agriculturists and agriculture entrepreneurs. The core competencies of farmers need to be tapped properly. It was necessary to have a good network with the stakeholders of the agricultural sector and agribusiness, he said.

A.P. Achar, dean, Corporate Programmes, Justice K.S. Hegde Institute of Management, welcomed the gathering and gave an overview of the programme. K. Shankaran, director of the institute, presided over the inaugural function. Niranjan N. Chiplunkar, principal, NMAM Institute of Technology, B.R. Hiremath, deputy general manager, SyndicateBank, Zonal Office, were among those present.

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