Bengaluru: Tata Motors on Thursday announced the commercial launch of its much-awaited SUV, the “lifestyle vehicle” ‘HEXA’ here, with the price starting at Rs 12.25 lakh (ex-showroom Bengaluru).
Based on a new versatile platform – the HEXA is a complete vehicle package, with a combination of design, luxury, off-road and on-road capabilities, boasting modern and exciting architecture, plush interiors and next-generation connectivity and performance related features, the company officials said.
The HEXA is introduced at a starting price of Rs 12.25 lakhs, ex-showroom Bengaluru for the Manual Transmission variant and Rs 15.16 lakhs, ex-showroom Bengaluru for the Automatic variant, they said.
“There couldn’t have been a better time to launch our life style utility vehicle the Tata HEXA. This is the second product under our impact design philospophy. Today the Tata HEXA really represents the change,” Tata Motors Limited Head of Design Pratap Bose told reporters here.
He said “The HEXA represents TMLs intense design focus and the next steps in our transformation journey. We are confident that the HEXA’s strong and distinct character will make it stand out in this highly popular but immensely competitive SUV segment.”
Stating that the vehicle features a Newfirst-in-segment ‘Super Drive Modes’ system, to provide customers with a pleasurable, comfortable and dynamic driving experience, officials said this system allows the driver to seamlessly switch between four different driving modes – auto, comfort, dynamic and rough road, for enhanced ride comfort and stability over different terrains.
Available in six variants – XE, XM, XT, XMA, XTA andXT 4×4; there are five colour options – Pearl White (PW), Arizona Blue (ARB), Tungsten Silver (TNS), Sky Grey (SKG) and Platinum Silver (PTS), they said.