NRI’s firm launches cross-border selling platform


Singapore:Anchanto, an NRI-owned e-commerce service provider on Wednesday launched a one-stop platform that enables merchants and enterprises to sell on various e-marketplaces across Asia, the company said.

Singapore-headquartered Anchanto developed the highly innovative platform SelluSeller as the most suitable tool which will empower sellers to cut across geographies and access global marketplaces to list products outside of their own country.

It is also focused on South East Asia, Japan and South Korea, allowing sellers to cut across geographies and access global marketplaces to list products outside their own country.

Within the first month of launch of SelluSeller, Anchanto has had four major customer wins – Lazada, Bluebell Group, DKSH and PayTM.

It is starting with some 55 distributors while negotiating with some of the major distributors.

The target is to have 5,000 sellers over the next five months, adding 1,000 sellers a month, said VaibhavDabhade, founder and CEO of AnchantoPte Ltd at the launch of SelluSeller at the Asia E-Commerce Dialogue 2017 held here.

Half of these 5,000 sellers will be from India and Indonesia, and the rest from South East Asia and international markets, such as Italy, he said.

“With the SelluSeller launched, we will have more and more sellers coming into India,” he said.

“Over the last five years, we have seen a rapid growth in online market places, each portraying its individual strengths appealing to different segments of sellers across markets and product categories,” he said.

“We realised a critical factor which held an opportunity for us to provide a solution to these sellers to seamlessly list products and manage inventory across all channels with the ease of one single platform,” Dabhade said.

He pointed out that sellers are also looking for simple platform to sell their products regionally in to Southeast Asia and India on cross-border model.

Elaborating on Indian market, he said Anchanto and SelluSellar will collaborate with Alibaba backed PayTM to reach the larger market in tier 2, 3 and 4 Indian cities with surging demand.

“SelluSeller is design and built for cross-border listing and shipping from day one,” he said.

“The response from industry within the first month of limited launch has been encouraging. We are confident that SelluSeller will bridge the gap perfectly for enterprises, brands and retailers who want to be on e-marketplaces, merchants who want to expand geographies and make the whole process of selling online a fulfilling experience,” Dabhade said.

On the SelluSeller platform, sellers will be able to sell to these marketplaces whether they are a small home-operated seller or a major seller who sells on all the prominent marketplaces in Asia.(PTI)

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