Bengaluru: DriveU, a popular app-based on-demand chauffeur service, on Tuesday launched a ‘Driver Share’ option that allows car owners to get their friends to ride along with them.
The new venture by the Bengaluru-based startup, in association with McDowell’s No. 1 Soda by United Spirits Limited, will enable car owners to not only share their ride with people whom they know but also cut the cost of hiring the driver.
Through this three-year partnership, McDowell’s No. 1 Soda will support the one-and-a-half-year old company in its marketing efforts and help the company generate more demand from car owners.
The new Share feature is available on the DriveU app for Android and iOS. The car owners can invite their friends to join them. The invited co-riders can choose to accept or reject the offer. Once accepted, the riders can track the car and location of the driver throughout the journey. At the end of the journey, the app suggests the co-riders to equitably share the driver expense with the host.
Ramprasad Shastry, CEO of DriveU, said the initiative would help users share their long commuting time with their friends in their own car. “It will help us also reduce traffic congestion and carbon footprint, and also encourage people to not drive when they are tired or drunk.”
DriveU has 1,500 chauffeurs on board, and the service is available in six cities: Bengaluru, Chennai, Delhi NCR, Hyderabad, Mumbai and Pune. It plans to grow its business by tenfold over the next year, and expand operations to four more cities.
Describing the association with the young technology company as ‘unique’ and “long term”, Subroto Geed, Senior Vice President-Marketing, at United Spirits Limited, said the decision to go with DriveU was based on USL’s marketing mantra to “engage with the right partners to create a personalised experience and bring alive our brand purpose”.