New Delhi : Becoming a mother is one of the most special and heartening experiences. Clovia, India’s fastest growing lingerie brand understands the importance of motherhood and the increasing awareness about maternity fashion. To make this experience a beautiful one for you, Clovia has launched their ‘Feeding Nightwear’ range to make the parenting journey comfortable and stylish. The latest collection has been crafted to provide new moms a good night’s sleep and make their days equally comfortable.
“Being a mother myself, I understand how special the journey is. Looking back at my own experience, I remember how disappointed I was with the kind of maternity night wear available back then. The options were drab, clumsy and left me with no other choice but to sacrifice my style. Given my own experience, we decided to cater to all the ‘new-mommy’ needs with an exclusive line of maternity nightwear in variant colors and fabrics to make Clovia users feel all bright and shiny. In a nutshell – you can be feeding and yet feel good,” said Neha Kant, founder of Clovia.
The maternity nightwear collection comprises of over 20 styles that range from long and short nighties to top and pyjama sets made in super-soft fabrics, making it smooth, comfortable and irritation free. Made from 100 percent cotton fabric, the collection is uncompromisingly chic yet comfortable and flattering for the baby bump and after. In feminine florals and colourful patterns this latest collection is a wardrobe essential for every mom to be.
When investing in maternity nightwear, one should choose styles that will be great for pregnancy as well as the next stage – breastfeeding. This range addresses this and is specifically designed to adapt to breastfeeding once the bundle of joy arrives. The collection is strategically designed with hidden zip closures to make feeding easy. The zip closure is concealed with overlapping fabric, making it easy-to-access but not too obvious.
The collection is an amalgamation of fashion and comfort along with versatile designs – the range can be worn during pregnancy, postpartum and beyond.
Priced between Rs. 999/ to Rs. 1399, the collection is also an excellent gift choice for moms-to-be and new moms, which can be used during pregnancy and immediately in the hospital after delivery. Say bye to drab maternity clothes with Clovia and try stylish designs.