New Delhi : The Culinary Circle, curated by Alliances Galore, is one of the highest rewarding dining promotion program currently in the market. Culinary Circle is an extension of one of the earliest to be conceived card linked dining program, the ICICI Bank Culinary Treats.
A history and expertise of over a decade to its credit, Alliances Galore has always looked to reinvent and re-innovate the Culinary Treats program owing to a keen sense of evolving consumer preferences.
This has in turn led to Alliances Galore executing the most premium dining program in the industry for ICICI Bank to effectively promote reward offerings for its credit and debit card users. “Rapid increase in card spends in the Dining space since demonetisation has lead to an intense competition in the dining offers space, this is an absolutely unbelievable campaign and one worth boasting of” quotes Vikul Chander, co-founder, Alliances Galore.
Alliances Galore has been able to generate quick adoption of the program by ICICI credit and debit card users by achieving one of the highest instant discount values in the industry – a whopping 33 percent. Based upon a thoroughly researched and market tested advisory proposal, Alliances Galore has effectively curated a flat offering of some of the most premium dining brand properties in India. The impressive list of partners boasts of restaurants of the Taj Group, The Lalit, The Westin,Hard Rock Cafe, Shiro, Olive Bistro and these are just a few big names amongst the 174 restaurants partnering across Mumbai, Delhi-NCR and Bengaluru. Alliances Galore is constantly improvising to provide the end consumer maximum benefits and in turn their loyalty to their Preferred cards.
In addition to the heavy marketing activities of ICICI Bank around this promotion, Alliances Galorehas consistently ensured last mile communication of the program by employing effective in store branding material at the partner restaurants