Taylor Swift is back and she has made her return with a bang.
According to The Independent, The video for new single ‘ Look What You Made Me Do’, has destroyed YouTube records and is currently sitting at nearly 73 million in the span of 3 days.
The song has acquired he biggest debut of any video in YouTube history, clocking 43.2 million views in 24 hours.
It easily superseded he previous record-holder, Psy’s ‘ Gentleman’, which reached 36 million views in its 24 hours. That broke down to an average of over 30,000 views per minute and 3 million views per hour in the first 24 hours.
The music video, a retaliation against her critics, also beat the ‘ Despacito’ remix, featuring Justin Bieber, which reached 22 million views in that time span, and Adele’s ‘ Hello’, which earned 27 million views.
The lyric video of the song also shattered the most views in 24 hours for a lyric video record, now sitting on nearly 50 million views.
Spotify has reported that the track has been streamed 23 million times, while download sales reached 245,900 in the first three days.
The song is currently sitting at the top of the Apple Music, Spotify US and Global Top 50, and Amazon Music charts.