Bengaluru: Honda Cars India Ltd. (HCIL), on Monday introduced Honda “WR-V” here in Bengaluru.
The WR-V is an all-new Sporty Lifestyle Vehicle based on Honda’s globally successful Jazz platform. It features a Sporty and Sophisticated exterior design, high quality spacious interiors with advanced equipment, top of the class fuel efficiency, powerful performance and full range of safety features.
WR-V is the first model developed by Honda R&D India along with Honda R&D, Japan, to match the needs and aspirations of young Indian customers who are looking for status, comfort and have an active lifestyle. The R&D in India has specifically worked on design & engineering concept suitable for right-hand drive and India-exclusive power trains.
Speaking at the launch, Mr. Jnaneswar Sen, Senior Vice President, Sales and Marketing, Honda Cars India Ltd. said, “The fast-evolving Indian market has shown strong demand for compact vehicles that are stylish, comfortable and have premium features. With the launch of the Honda WR-V, we would like to provide joy for recreational usage and comfortable driving for daily use in the city for customers in India. We are confident that WR-V will help us to fortify our premium image in all segments.”
“Bengaluru is one of the most rapidly growing markets for Honda Cars India Ltd. in the southern region. We are extremely thankful to our customers in Karnataka and in India at large, for their faith in the brand. We strongly believe that the Honda WR-V would very aptly compliment the busy lifestyle of the people in the city,” he added.
The new WR-V has a striking road presence with bold looks. It has exclusive day-time-running LED DRL & position lamps and the front grill with solid wing face. All this accentuates its premium appeal with intense, sharp and stunning look. The large glass area offers excellent driver visiblity and sense of space for all occupants.
The interior design concept of the new WR-V is “Novelty Urban” that expresses fun, youthfulness, and progressive feeling. The new WR-V comes with 2 interior color themes – Urban Casual: Black and Bluish grey seat fabric and Urban Sophisticated: Black & Silver seat fabric. Based on Honda’s Man Maximum Machine Minimum concept, the WR-V offers luxurious space, which is more than even cars in higher categories.